Since the late 90s when we began our Shopper Marketing work with P&G, we’ve helped many manufacturer and retail clients improve sales results with what we now call Shopper-Led Marketing.

At PowerPact, we think the Shopper Marketing model needs to evolve to follow the shopper whenever and whereever they’re in a shopping mindset. In today’s consumer-led Web 2.0 world, that can be way before “the last three feet” in front of the shelf. And yet, because of the past decade’s focus on research at the last three feet, our industry has developed a shopper-centric philosophy focused primarily on in-store marketing. That’s not to say that in-store marketing isn’t worthy of focus. … Read More >>